Southeast Toyota Distributors

Corporate Overview

Southeast Toyota Distributors is the world’s largest independent distributor of Toyotas. The company was established in 1968 when Jim Moran partnered with Toyota Motor Sales to help expand the automaker’s presence in the U.S. market. Today, the company distributes vehicles, parts and accessories to 177 independent Toyota dealerships in Alabama, Florida, Georgia, North Carolina and South Carolina. Vehicles manufactured in North America and Japan are processed at the company’s facilities in Jacksonville, Florida, and Commerce, Georgia. Southeast Toyota Distributors also supports dealers through regional sales and marketing, customer service, accessory development and sales, Fleet sales, and transportation and logistics.

Fast Facts

Established: 1968

President: Ed Sheehy

Associates: 1,000

Business Locations: Deerfield Beach, Florida (headquarters); Jacksonville, Florida; Commerce, Georgia

2020 Accomplishments:

  • SET dealers sold more than 24 percent of all Toyotas sold in the country (retail and fleet)
  • Sold 434,033 vehicles, including 94,507 from fleet business
  • 72 percent of vehicles arrived by rail from Toyota manufacturing facilities throughout North America
  • 28 percent of vehicles arrived by ship from Japan, Turkey and France
  • $437 million in genuine Toyota parts and accessories sold
  • No. 2 in total dealer profits
  • No. 1 region in Toyota Certified Used Vehicles


Port Processing

Jacksonville, Florida

Located on 75 acres at the Jacksonville Port Authority’s Talleyrand terminals, Port Processing prepares new vehicles delivered by ship or rail for distribution throughout the southeast. Associates process vehicles for delivery and install accessories ordered by dealers such as leather seats, spoilers, roof racks, alloy wheels, entertainment systems, security systems and more.

Westlake Processing

Jacksonville, Florida

In 2002, Southeast Toyota Distributors opened a $53 million vehicle processing facility on 250 acres in the Westlake Industrial Park of northwest Jacksonville. An additional adjacent 250 acres was purchased in 2005 for future expansion. The all-rail facility has an unlimited capacity to process vehicles and includes 12 buildings, 100 acres of blacktop, state-of-the-art equipment and a 50-car railhead. All of the operations performed at the Port also are performed at Westlake. 

Inland Processing

Commerce, Georgia

At the company’s Inland Processing facility in Commerce, Georgia, vehicles are processed for distribution primarily to dealers in Northern Alabama, the Carolinas and Northern Georgia. This sprawling 300-acre complex includes six buildings, 50 acres of pavement and six rail spurs. Inland Processing services are identical to those performed by Jacksonville’s Port and Westlake facilities.

Parts Supply and Distribution

Jacksonville, Florida

Southeast Toyota Distributors is the leading distributor of Toyota parts and accessories in the United States. Located inside a facility the size of eight football fields, critical parts needed by Toyota dealers are shipped same day, or referred to Toyota’s automated network for air shipment direct to the dealer to maintain high levels of customer satisfaction. 

Southeast Transportation Systems, Inc.

Jacksonville, Florida

Auto-transport company Southeast Transportation Systems, Inc. (STS) was established in July 2000 to better serve our dealers. In 2008, a 21,500-square-foot facility was built at Westlake to accommodate STS’s growth and fleet maintenance requirements. The company transported nearly 160,000 vehicles in 2020 to SET dealers and fleet customers from its Jacksonville, Florida., and Commerce, Georgia, processing centers. STS currently operates a fleet of more than 100 trucks with innovative technology to help minimize emissions and increase driver and public safety.  

Technical Training Center

Jacksonville, Florida

Southeast Toyota Distributors’ Technical Training Center opened in 2007 at the Westlake vehicle processing facility. The 33,000 square-foot center is one of the largest automotive training and technical support facilities in the nation, and specifically serves associates of the Toyota dealerships in the company’s five-state region. At full capacity, the center can provide 83,000 hours of training annually on topics such as advanced maintenance education, computerized diagnostic equipment and hybrid technology. In addition to training, it houses SET’s Technical Services department which provides diagnostic assistance and advice to Toyota dealership technicians. 

Media Contacts

Christie Caliendo

Director, Public Relations & Integrated Marketing