#ToyotaDelivers: Social Media Campaign Fuels Local Frontline Workers During Height of COVID-19 Pandemic

August 28, 2020

Special deliveries to area hospitals

JM Family Enterprises Inc. and its subsidiary Southeast Toyota Distributors sponsor special deliveries to area hospitals

Throughout the summer, JM Family Enterprises and its subsidiary Southeast Toyota Distributors utilized its vast network of social media influencers to spread a bit of kindness to workers on the front lines of the COVID-19 pandemic.  

Armed with a loaner Toyota vehicle, a $500 gift card and a stack of thank you notes, influencers from throughout the company’s five-state footprint (Florida, Georgia, Alabama and the Carolinas) were tasked with extending a gesture of gratitude to those on the front lines, including healthcare workers, by providing some much needed ‘fuel’ in the form of a good meal. This effort also provided a boost to local eateries that have been hit hard by pandemic closures. 

“These individuals are working tirelessly in order to protect our local communities throughout this crisis,” said Lauren Fyke, public relations representative, Southeast Toyota Distributors. “In working with our partners at Toyota, we felt that this social media effort was a win-win, supporting local restaurants and struggling business owners, and saying thank you to our frontline workers, all while showing how much our organizations care about keeping our community strong.” 

Campaign participants were encouraged to post about their deliveries on social media using the hashtag #ToyotaDelivers. Following the success of the summer push and in light of the ongoing health crisis, the companies plan to continue this effort into the fall months.  

“There’s never been a better time to do some good in this world,” said social media influencer Stephen Bennett of Uncommon Caribbean. “Our friends at Toyota feel the same way and we’re proud to have joined with them to provide lunch for frontline medical professionals fighting COVID-19 at Broward Health Medical Center in Fort Lauderdale, FL.” 

About JM Family Enterprises, Inc.
JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with $18 billion in revenue and more than 4,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services and franchising industries. Its family of companies includes: Southeast Toyota Distributors, the world’s largest independent distributor of Toyota vehicles; JM&A Group, a company committed to improving automotive dealers’ performance by offering Finance & Insurance products and services, dealership training and consulting; World Omni Financial Corp. (dba Southeast Toyota Finance), a captive financial services company driven to delivering an exceptional dealership and customer experience for Toyota customers in the Southeast; JM Lexus, one of South Florida’s leading Lexus dealers; and Home Franchise Concepts®, a multi-brand franchise network consisting of Budget Blinds®, Tailored Living® featuring PremierGarage®, Concrete Craft®, AdvantaClean®, Kitchen Tune-Up®, Bath Tune-Up®Two Maids® and Aussie Pet Mobile®.

JM Family has earned various awards for its culture, products and services, including 24 consecutive years on Fortune’s 100 Best Companies to Work For list. Interact with JM Family on Facebook, Twitter, Instagram and LinkedIn.

 

About Southeast Toyota Distributors LLC
Southeast Toyota Distributors is the world’s largest independent distributor of Toyotas. The company distributes vehicles, parts and accessories to 177 Toyota dealerships in Alabama, Florida, Georgia, and North Carolina and South Carolina. Dealers in this region sell approximately 20% of all Toyotas sold in the country. Headquartered in Deerfield Beach, Florida, its vehicle processing facilities are located in Jacksonville, Florida and Commerce, Georgia.

Southeast Toyota Distributors is a subsidiary of JM Family Enterprises, Inc., a privately held company with $18 billion in revenue and more than 4,000 associates, which is headquartered in Deerfield Beach, Florida. JM Family has earned various awards for its culture, products and services, including 24 consecutive years on Fortune’s 100 Best Companies to Work For list.

Media Contacts

Christie Caliendo

Director, Public Relations & Integrated Marketing

Christie.Caliendo@jmfamily.com