Embracing AI to Power Innovation, Efficiency and Associate Experience at JM Family Enterprises

At JM Family Enterprises, artificial intelligence is not a futuristic idea — it’s a present-day solution making a measurable impact across the organization. With a growing portfolio of AI-powered tools and a companywide focus on innovation, JM Family is creating smarter, more connected experiences for its associates and customers alike.

One of the most visible signs of this transformation emerged from the Doing It Better Showcase, or DIBS — the company’s annual, “Shark Tank”-style competition that invites associates to pitch bold, forward-thinking business solutions to executive leadership. An AI-powered intranet assistant, designed to make each associate’s work life run smoother by delivering personalized search results, is a recent winner.

Dubbed Hubert AI, the virtual assistant uses Microsoft’s Azure cloud to deliver real-time answers to questions that would typically require a service ticket. Whether associates are navigating HR policies or seeking IT help, Hubert AI pulls from internal knowledge bases to provide instant support.

This kind of grassroots innovation is a hallmark of JM Family’s culture, which encourages associates at all levels to think creatively and propose ideas that improve the business. Each year, teams from across the enterprise submit DIBS projects aimed at improving processes, cutting costs, engaging associates and generating revenue — all areas where AI continues to unlock new value.

To build on this momentum and ensure responsible growth, JM Family launched its Artificial Intelligence Center of Excellence in 2024. Serving as the central hub for AI expertise and strategy, the center has developed governance frameworks, established a Responsible AI program and created the AI Council — a cross-functional team tasked with championing AI initiatives and ensuring strategic alignment.

By embedding AI into everything from internal operations to associate support, JM Family is charting a clear course toward the future — one where technology and human innovation go hand in hand.

About JM Family Enterprises
JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with $22.8 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services, franchising and specialty distribution industries. Its family of companies includes: Southeast Toyota Distributors, JM&A Group, World Omni Financial Corp. (dba Southeast Toyota Finance), JM Lexus, Home Franchise Concepts^®, Futura Title & Escrow and Rollease Acmeda. Interact with JM Family on Facebook, Instagram and LinkedIn.