Home Franchise Concepts Appoints Paul Ebert as New President of Aussie Pet Mobile

June 8, 2023

Paul Ebert

Seasoned Franchising Executive Takes on New Leadership Role in Addition to Current Position as President of Two Maids
Home Franchise Concepts, a subsidiary of JM Family Enterprises, announced the expanded leadership role of Paul Ebert as the new President of Aussie Pet Mobile, a mobile pet grooming service for dogs and cats. Ebert currently serves as President of Two Maids, the leading residential cleaning franchise, and will now oversee both brands. Ebert has an extensive background in finance and joined Two Maids in 2019 to lead the brand’s financial strategies before taking on the role as President a year later. In this new role with Aussie Pet Mobile, he looks forward to capitalizing on the recent trends of increased pet ownership and providing the services that are proving to be so highly in demand.

“Americans spent more than $136 billion on their pets in 2022, and more than two-thirds of U.S. households now have a pet, with that number continuing to rise,” said Paul Ebert, President of Aussie Pet Mobile and Two Maids. “Being able to provide a service in a convenient, safe and comfortable environment for both the owner and pet is of the utmost importance to us at Aussie Pet Mobile, and we are honored to bring those qualities to our customers, while also driving growth for our franchisees.”

Ebert’s goal for Aussie Pet Mobile is to build the brand’s continued success through driving efficiency, and ultimately profitability, to its franchise owners. He also plans on developing systems and processes to empower owners to be better at recruiting, training and retaining groomers. With strategic van utilization, franchisee incentivization perks and the introduction of new user-friendly programming for recruitment and retention, the Aussie Pet Mobile team is planning for 500 total vans by 2025.

“Paul is a greatly valued member of the Two Maids team, and I have no doubt that his work will continue to drive our brand’s success in his new role with Aussie Pet Mobile,” said Andrew Skehan, Chief Executive Officer of Home Franchise Concepts. “Home Franchise Concepts is proud to strengthen our portfolio of brands through executive leadership decisions and we look forward to witnessing Aussie’s amplified success under Paul’s direction.”

Building on the momentum of last year, Home Franchise Concepts is projected to hit $1.5B in sales in 2023 with goals of 220 new deals signed before year’s end. Home Franchise Concepts plans to continue expanding its franchise footprint across multiple brands nationwide, targeting new territories in the United States and Canada for growth companywide.

To learn more about Home Franchise Concepts and franchise development opportunities, visit https://www.homefranchiseconcepts.com/.

About Home Franchise Concepts®
Home Franchise Concepts (HFC) is one of the world’s largest franchising systems in the home improvement goods and services space and among the world’s largest franchise businesses. HFC’s brands, Budget Blinds®, The Tailored Closet™, PremierGarage®, Concrete Craft®, AdvantaClean®, Lightspeed Restoration, Kitchen Tune-Up®, Bath Tune-Up®, Two Maids® and Aussie Pet Mobile® are consistently rated at the top of their categories and supported by more than 2,200 franchise territories in the U.S., Canada and Mexico.

HFC is part of JM Family Holdings & Services, a subsidiary of JM Family Enterprises, Inc., a privately held company with more than $20 billion in revenue and more than 5,000 associates. Interact with JM Family on Facebook, Instagram and LinkedIn.

About JM Family Enterprises
JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with more than $20 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services, franchising and specialty distribution industries. Its family of companies includes: Southeast Toyota Distributors, JM&A Group, World Omni Financial Corp. (dba Southeast Toyota Finance), JM Lexus, Home Franchise Concepts®, Futura Title & Escrow and Rollease Acmeda. Interact with JM Family on Facebook, Instagram and LinkedIn.

Media Contacts

Christie Caliendo

Director, Public Relations & Integrated Marketing