Heather Bascome
Director of People Strategy, JM Family Holdings
Heather Bascome is director of People Strategy for JM Family Holdings, a division of JM Family Enterprises, Inc., a privately held company with $18 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed.
In her role, Bascome is responsible for HR programs, ensuring people strategies are aligned to business needs, and serves as advisor and thought partner to senior leadership.
Bascome first joined JM Family during 2012 as a Human Resources generalist for the company’s subsidiary Southeast Toyota Distributors. In 2016 she moved to a senior generalist position with the parent company where she held roles of increasing responsibility, including manager of Human Resources and senior manager of People Strategy, before being named to her current position in 2022.
Prior to joining JM Family, Bascome spent several years with Motorola Inc. where she first honed her Human Resources skills.
She holds a bachelor’s degree in Psychology from the University of Central Florida, a Master of Human Resources Management from Nova Southeastern University and a Senior Professional in Human Resources certification. She resides in Fort Lauderdale, Florida with her husband and their two children.
About JM Family Enterprises, Inc.
JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with $18 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services, franchising and specialty distribution industries. Its family of companies includes: Southeast Toyota Distributors, the world’s largest independent distributor of Toyota vehicles; JM&A Group, a company committed to improving automotive dealers’ performance by offering Finance & Insurance products and services, dealership training and consulting; World Omni Financial Corp. (dba Southeast Toyota Finance), a captive financial services company driven to delivering an exceptional dealership and customer experience for Toyota customers in the Southeast; JM Lexus, one of South Florida’s leading Lexus dealers; Home Franchise Concepts®, a multi-brand franchise network consisting of Budget Blinds®, The Tailored Closet™, PremierGarage®, Concrete Craft®, AdvantaClean®, Kitchen Tune-Up®, Bath Tune-Up®, Two Maids® and Aussie Pet Mobile®; and Futura Title & Escrow, a family of leading independent title and escrow companies which includes Alliance Title & Escrow, AmeriTitle, Pacific Alliance Title, and Kittitas Title and Escrow, and Rollease Acmeda, a leading specialty distributor of window covering systems.
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Director, Public Relations & Integrated Marketing