Casey Gunnell Jr.

Casey Gunnell Jr. is president of Southeast Toyota Finance (SET Finance), the captive finance company for 177 Toyota dealers in Alabama, Florida, Georgia, North Carolina and South Carolina, and a subsidiary of JM Family Enterprises Inc., a privately held company with $22.8 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed.

In his position, Gunnell is responsible for leading day-to-day operations as well as the strategic direction of SET Finance, with a focus on enhancing the consumer experience, advancing key technology investments and supporting the company’s digital retail strategy.

Gunnell joined sister company Southeast Toyota Distributors in 1998, beginning his career in the customer loyalty department. Over the years, he has held numerous field and leadership roles in fixed operations and sales, parts and service marketing, as well as operational leadership roles at both the parts distribution center and the Westlake vehicle processing center.

In 2023, Gunnell was named group vice president of portfolio management for SET Finance, where he oversaw credit administration, credit risk, pricing, analytics and data functions.

Throughout his career, Gunnell has remained a strong advocate for JM Family’s culture, consistently demonstrating a commitment to its core values and associate experience.

Gunnell earned his Bachelor of Science degree in physics from the University of Lynchburg in Virginia. He is a native Floridian and lives in Boca Raton with his three children.

About Southeast Toyota Finance
Southeast Toyota Finance (part of World Omni Financial Corp.) is a captive financial services company driven to delivering an exceptional dealership and customer experience for Toyota customers in the Southeast. The company offers a broad range of products and services to the 177 Toyota dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina. Southeast Toyota Finance is the leading provider of finance and lease options for new Toyota vehicles within its footprint, consistently ranking at the top in market share and dealer satisfaction. The company is committed to strong dealer relationships and customer service, providing finance, retail and lease programs, college graduate and military rebate programs that drive customer and dealer loyalty. The company’s portfolio of dealer loans includes inventory financing, real estate, and construction loans.

Southeast Toyota Finance is a subsidiary of JM Family Enterprises, Inc., a privately held company with $22.8 billion in revenue and more than 5,000 associates, which is headquartered in Deerfield Beach, Florida.

About JM Family Enterprises
JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with $22.8 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services, franchising and specialty distribution industries. Its family of companies includes: Southeast Toyota Distributors, JM&A Group, World Omni Financial Corp. (dba Southeast Toyota Finance), JM Lexus, Home Franchise Concepts^®, Futura Title & Escrow and Rollease Acmeda. Interact with JM Family on Facebook, Instagram and LinkedIn.