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Southeast Toyota Finance Captures via Instagram How College Grads Save Money, Fulfill Dreams

Southeast Toyota Finance recently connected with college graduates who are new Toyota and Scion owners via its first Instagram sweepstakes. Customers were asked how they used the money saved from the College Graduate Rebate and Finance Program. The program helps customers experience the Toyota brand through special benefits and incentives to make financing or leasing a vehicle more affordable.

Customers who recently participated in the College Graduate Rebate and Finance Program were invited to post a photo or video, tagged with a campaign hashtag on Instagram, showcasing what their savings allowed them to purchase or accomplish.

The sweepstakes winner, who became a teacher following her college graduation, received a $1,000 Visa gift card and used part of her reward to purchase new educational tools for her students.

Visual stories posted on Instagram were creative and inspirational. Some participants used the money to travel and fulfill personal dreams, while others assisted family and community members. 

“I’ve been using the money I saved to build my charity and bless the lives of many deserving children,” posted a recent college graduate who was enthusiastic about the help she could provide with the money she saved. Another entrant shared a fun video of her career wardrobe funded with the money she saved from the program. Other sweepstakes entries can be found at http://go.setf.com/college/connect.

To further support and educate college students about budgeting, credit and research prior to buying or leasing a car, Southeast Toyota Finance created a website at http://go.setf.com/college. Current customers are also able to stay up-to-date on future contests and sweepstakes by following the company on Instagram at http://instagram.com/setfinance.

To learn more about the College Graduate Rebate and Finance Program, visit http://go.setf.com/college/discover.

Southeast Toyota Finance
Southeast Toyota Finance is an operating division of World Omni Financial Corp., which was established in 1981 as the first import automotive captive finance company in the United States. The company offers financing to Toyota dealers and consumers in Alabama, Florida, Georgia, North Carolina and South Carolina. Southeast Toyota Finance is the leading provider of retail and lease financing for new Toyota purchases within its operating footprint, consistently ranking at the top of its class in market share and dealer satisfaction. The company owes its success to its innovative finance programs (including retail and lease programs), loyalty programs, college graduate and military rebate programs, and its commitment to strong dealer relationships and customer service. The company's portfolio of dealer loans includes inventory financing, as well as working capital, real estate and construction loans. World Omni is a subsidiary of JM Family Enterprises, Inc. , a diversified automotive corporation ranked No. 27 on Forbes’ list of “America’s Largest Private Companies.” JM Family is also ranked No. 32 by FORTUNE® as one of the 100 Best Companies to Work For, its 15th consecutive year on the list.