%> Print this page

JM Family Enterprises Inc. and Southeast Toyota Distributors Recognize Hunger Action Month with #ToyotaFightsHunger Social Media Campaign

In honor of Hunger Action Month, an awareness campaign established by Feeding America in 2008 which is celebrated each September, JM Family and its subsidiary Southeast Toyota Distributors created #ToyotaFightsHunger. This campaign leveraged relationships with area social media influencers to support local Feeding America chapters throughout the company’s footprint.

“JM Family and its subsidiaries have long focused a portion of their corporate giving efforts to fighting food insecurity. When the pandemic hit, this need was even more pressing as so many families struggled to make ends meet,” said Lauren Fyke, public relations representative, JM Family. “The Toyota Fights Hunger campaign allowed us to support that area of giving while also showcasing the capabilities of our amazing Toyota products, as well as the caring nature of the brand and our Toyota partners.”

Four influencers were selected to participate in the campaign, each receiving a $1,000 gift card to shop for non-perishable and shelf-stable food items, a check for $1,000 to be presented to the Feeding America chapter, and a week-long Toyota vehicle loan to use to deliver the donations.

Campaign participants were encouraged to post about their deliveries on social media using the hashtag #ToyotaFightsHunger.

“This is just an appreciation post to [Toyota] for letting me drive the 2021 #CorollaHatchback for a week and for a cause bigger than myself: getting food and funds donated to [Feeding South Florida]. Feeling grateful to have been a part of #ToyotaFightsHunger,” posted social media influencer Alejandra Ratto of Ft. Lauderdale Foodies.

Campaign participants included:

 - Alejandra Ratto of Ft. Lauderdale Foodies in support of Feeding South Florida 
 - April Erhard of April Golightly in support of Feeding Palm Beach County 
 - Erin Moody of Moody Wife in support of Feeding the Gulf Coast 
 - Megan Eastburn of Megan Rae of Light in support of Feeding Northeast Florida

About JM Family Enterprises, Inc.

JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with $16 billion in revenue and more than 4,200 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services and franchising industries. Its family of companies includes: Southeast Toyota Distributors, JM&A Group, World Omni Financial Corp. (dba Southeast Toyota Finance), JM Lexus, DataScan and Home Franchise Concepts. JM Family has earned various awards for its culture, products and services, including 23 consecutive years on Fortune’s 100 Best Companies to Work For list. Interact with JM Family on Facebook, Twitter, Instagram and LinkedIn.

About Southeast Toyota Distributors LLC

Southeast Toyota Distributors is the world’s largest independent distributor of Toyotas. The company distributes vehicles, parts and accessories to 177 Toyota dealerships in Alabama, Florida, Georgia, and North Carolina and South Carolina. Dealers in this region sell approximately 20 percent of all Toyotas sold in the country. Headquartered in Deerfield Beach, Fla., its vehicle processing facilities are located in Jacksonville, Fla. and Commerce, Ga. Southeast Toyota Distributors is a subsidiary of JM Family Enterprises, Inc., a diversified automotive corporation ranked No. 19 on Forbes' list of America’s Largest Private Companies. JM Family is also ranked No. 94 by FORTUNE® as one of the 100 Best Companies to Work For®, its 23rd consecutive year on the list.