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#ToyotaDelivers: Social Media Campaign Fuels Local Frontline Workers During Height of COVID-19 Pandemic

JM Family Enterprises Inc. and its subsidiary Southeast Toyota Distributors sponsor special deliveries to area hospitals

Throughout the summer, JM Family Enterprises and its subsidiary Southeast Toyota Distributors utilized its vast network of social media influencers to spread a bit of kindness to workers on the front lines of the COVID-19 pandemic.  

Armed with a loaner Toyota vehicle, a $500 gift card and a stack of thank you notes, influencers from throughout the company’s five-state footprint (Florida, Georgia, Alabama and the Carolinas) were tasked with extending a gesture of gratitude to those on the front lines, including healthcare workers, by providing some much needed ‘fuel’ in the form of a good meal. This effort also provided a boost to local eateries that have been hit hard by pandemic closures. 

“These individuals are working tirelessly in order to protect our local communities throughout this crisis,” said Lauren Fyke, public relations representative, JM Family. “In working with our partners at Toyota, we felt that this social media effort was a win-win, supporting local restaurants and struggling business owners, and saying thank you to our frontline workers, all while showing how much our organizations care about keeping our community strong.” 

Campaign participants were encouraged to post about their deliveries on social media using the hashtag #ToyotaDelivers. Following the success of the summer push and in light of the ongoing health crisis, the companies plan to continue this effort into the fall months.  

“There's never been a better time to do some good in this world,” said social media influencer Stephen Bennett of Uncommon Caribbean. “Our friends at Toyota feel the same way and we're proud to have joined with them to provide lunch for frontline medical professionals fighting COVID-19 at Broward Health Medical Center in Fort Lauderdale, FL.” 
About JM Family Enterprises, Inc.

JM Family Enterprises, Inc., founded by Jim Moran in 1968, is a $17.7 billion diversified automotive company ranked No. 20 on Forbes’ list of America’s Largest Private Companies. It is also ranked No. 26 by FORTUNE® as one of the 100 Best Companies to Work For®, its 22nd consecutive year on the list. JM Family has more than 4,400 associates and its primary subsidiaries include: Southeast Toyota Distributors, the world’s largest independent distributor of Toyota vehicles; JM&A Group, one of the leading independent providers of finance and insurance (F&I) products in the automotive industry; Southeast Toyota Finance and DataScan, both part of World Omni Financial Corp., a diversified financial services company; JM Lexus, South Florida’s only Lexus Plus dealer; and Home Franchise Concepts, a franchise network of home improvement products and services consisting of Budget Blinds, Tailored Living, Concrete Craft and AdvantaClean. Headquartered in Deerfield Beach, Fla., JM Family has major U.S. operations in Jacksonville and Margate, Fla.; Commerce and Alpharetta, Ga.; Mobile, Ala.; St. Louis, Mo.; and Irvine, Calif. Interact with JM Family on Facebook, Twitter, Instagram and LinkedIn

About Southeast Toyota Distributors LLC

Southeast Toyota Distributors is the world’s largest independent distributor of Toyotas. The company distributes vehicles, parts and accessories to 177 Toyota dealerships in Alabama, Florida, Georgia, and North Carolina and South Carolina. Dealers in this region sell approximately 20 percent of all Toyotas sold in the country. Headquartered in Deerfield Beach, Fla., its vehicle processing facilities are located in Jacksonville, Fla. and Commerce, Ga. Southeast Toyota Distributors is a subsidiary of JM Family Enterprises, Inc., a diversified automotive corporation ranked No. 20 on Forbes' list of America’s Largest Private Companies. JM Family is also ranked No. 26 by FORTUNE® as one of the 100 Best Companies to Work For®, its 22nd consecutive year on the list.