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Forrest Heathcott

Executive Vice President, JM Family Enterprises, Inc.

Forrest Heathcott is executive vice president of JM Family Enterprises, Inc., a diversified automotive corporation ranked No. 19 on Forbes’ list of America’s Largest Private Companies. As executive vice president, Heathcott serves as a member of JM Family’s Executive Management Team, which oversees the development and implementation of the company’s long-range planning and strategies for future growth. 

Heathcott has more than 35 years of automotive marketing and retail experience. He joined the company in 1993 as director of remarketing for JM Family subsidiary Southeast Toyota Distributors, LLC. A year later, he transitioned to JM Family subsidiary World Omni Financial Corp. as vice president of national sales and remarketing. In 1999, Heathcott rejoined Southeast Toyota Distributors as group vice president, Distributor Operations and was promoted to group vice president, assistant general manager that same year. He became senior vice president, assistant general manager in 2004, which he held until 2007 when he was named president of sister company JM&A Group, one of the largest independent providers of finance and insurance (F&I) products and services in the automotive industry. Heathcott’s retirement from JM&A was effective January 2021.  

Before joining JM Family, he served over 14 years in a variety of regional and national posts with Nissan Motor Corporation in the United States. 

Heathcott graduated from Harding University with a bachelor’s degree in marketing. He is an active supporter of Habitat for Humanity, Boca Ballet Theater Company, Youth Automotive Training Center, United Way of Broward County, and the Boca Raton Chamber of Commerce where he is a past Chairman of the Board. He and his wife Chris have two children and reside in Boca Raton, Florida. 

JM Family Enterprises, Inc., founded by Jim Moran in 1968, is a $17.7 billion diversified automotive company ranked No. 19 on Forbes’ list of America’s Largest Private Companies. It is also ranked No. 26 by FORTUNE® as one of the 100 Best Companies to Work For®, its 22nd consecutive year on the list. JM Family has more than 4,400 associates and its primary subsidiaries include: Southeast Toyota Distributors, the world’s largest independent distributor of Toyota vehicles; JM&A Group, one of the leading independent providers of finance and insurance (F&I) products in the automotive industry; Southeast Toyota Finance and DataScan, both part of World Omni Financial Corp., a diversified financial services company; JM Lexus, South Florida’s only Lexus Plus dealer; and Home Franchise Concepts, a franchise network of home improvement products and services consisting of Budget BlindsTailored LivingConcrete CraftAdvantaClean and Kitchen Tune-Up. Headquartered in Deerfield Beach, Florida, JM Family has major U.S. operations in Jacksonville and Margate, Florida; Commerce and Alpharetta, Georgia; Mobile, Alabama; St. Louis, Missouri; and Irvine, California. Interact with JM Family on FacebookTwitterInstagram and LinkedIn.